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Ruehl No. 925, Abercrombie & Fitch's new retail concept, targets the 22-35 post-college set. As with all of the Abercrombie & Fitch stores, this store's design serves as a key feature in the brand concept. Based on the story of a German leathergoods family, who emigrated to the U.S. decades ago and set up shop in a Greenwich Village townhouse, the retail store features a sidewalk, wrought iron fence, brick facade, and antique windows. The interior serves as a more modern, New York apartment. Dimly lit space is separated into various rooms that are merchandised with different categories of clothing and accessories. Soft music, subdued lighting, and photos add to the mature and seductive ambiance. |
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