BCBG MAXAZRIA
It stands for bon chic, bon genre, but you don’t need to understand French to know this brand is pure fashion forward at its finest!
In 1981, after years of designing women's wear in his native Paris, Max Azria moved to the United State. He first founded a series of French-inspired retail boutiques. And then his dream of launching a fashion house came true.
Bon chic, bon genre is a Parisian phrase meaning “good style, good attitude.” And BCBG indeed has both. It embodies European sophistication and American spirit in runway and ready-to-wear fashions at contemporary prices.
Choose the hottest looks in dresses from day to evening. Shop tops, bottoms, sweaters, jackets. Add accessories from belts to wraps. Step into the sexiest footwear. And finish the look with a satchel or clutch.
Today, Max Azria has 22 successful fashion brands. And his keen eye for style is why celebrities and trendsetter the world over shop BCBG.